How to perfect your e-commerce home page?

e-commerce marketing

The home page is the first thing a visitor sees first when they land on a site, which is why it is important to take care of it. These few tips should help perfect the showcase page to minimize bounce rates.

Why should you take care of your home page?

the home page of an e-commerce est comme la vitrine d’une boutique réelle, si elle est bien soignée alors, elle va réellement aider à booster les pages de vente. Il est important qu’elle représente parfaitement l’entreprise et ses valeurs, mais qu’elle permette également d’attirer le maximum de clients. Le design est le premier critère à prendre en compte, car c’est sur le choix du visuel que repose tout le travail. La page d’accueil devra refléter la modernité et retranscrire l’univers de l’entreprise tout en restant intuitive et ergonomique. En effet, rien ne sert d’avoir un beau design si l’expérience client n’est pas bien pensée. On choisit ainsi des couleurs harmonieuses, des dispositions claires, des polices bien lisibles et on n’oublie pas de mettre en avant les éléments de réassurance et les coordonnées de l’entreprise pour faciliter la prise de contact.

If the first impression is good, then the visitor will be in a better position to continue their visit and conclude with a purchase. It will therefore be necessary to ensure that the content presented guides visitors on their journey and meets their needs. The idea is to put yourself in the shoes of Internet users and ask yourself if the visit objective can be reached quickly, and with less effort.

Tips to remember for a successful home page

e-commerce home pageDesign, content and ergonomics are the three important points of the home page to be covered. The colors must follow the corporate graphic charter while the graphics must be done by professionals in the field. They will be able to analyze the company's needs in terms of design and best illustrate the values ??conveyed by the company and what it wishes to demonstrate through its site. The successful layout will thus have to meet aesthetic concerns while remaining practical for the user.

You should also think about adding a search tab on the e-commerce site so that visitors can easily find the object of their research. Ergonomics and loading time are also a priority, as slow navigation will result in an increase in the bounce rate. To avoid long minutes of loading, it is also important to make pages light and remove all JavaScript features and other unnecessary animations that will only overload and weigh down the page. If the page does not load correctly within 15 seconds of opening, then the Internet user will necessarily go elsewhere to find what they are looking for. The visuals and texts should be harmonious and ideally, a neutral tone will be chosen with a clear and explicit vocabulary to accompany striking visuals. Finally, don't forget to put links to social networks and the contact tab to facilitate interactions with visitors.